Clearwater Web Development
We build the features your website is missingRoughstock SEO Co. provides Clearwater web development for businesses whose website needs more than a template. We build custom features, connect your site to the tools you use, and fix what is broken.
Does your website need to do more than it does?
A template gets a website online. It often stops there. When your business needs the site to do something specific, the template can't do it.
Many businesses also end up with a website and a pile of software that don't talk to each other, and nobody who can fix it when something breaks.
Problems we get asked to fix
- A feature the template can't do
- Tools that don't connect to the website
- Something that broke and stayed broken
- Pages that load slowly
We build on the site you have or start a new one
We work on new builds and on the website you already have. You don't have to start over to get one feature added.
SEO is the main thing we do, so we build with it in mind. The site stays fast and Google can still read every page.
What you get
- Features built for your business
- Your website connected to the tools you use
- Broken things fixed
- A site that still loads fast
- Ownership of everything we build
What we handle
Custom work for websites that need more than a template.
Custom features
Features built for the way your business works.
Integrations
Your website connected to your CRM, your forms and the other tools you use.
Fixes
Broken pages, forms and features found and fixed.
Speed improvements
Slow pages made faster.
Forms and lead capture
Forms that send every lead to the right place.
Rebuilds
An existing site rebuilt while protecting the rankings and content it has earned.
Web development from a Clearwater company
Roughstock SEO Co. is based in Clearwater. You talk to the people who build your site.
We provide web development to businesses across Pinellas County and the rest of Tampa Bay, including St. Petersburg, Tampa, Largo, Dunedin, and Palm Harbor. Our focus is Clearwater.

How our web development process works
Here is what happens when you contact us.
Book a free consultation
You tell us what your website needs to do. We look at the site and tell you how we'd build it.
Send us access
Logins for your website and the tools it needs to connect to. That is the only thing we need from you.
We build and test
We build the feature, test it, and show it to you before it goes live.
Meet your Clearwater web development expert
Gage Mooney co-founded Roughstock SEO Co. and has worked with Clearwater businesses for over a decade.
He has worked in digital marketing and SEO for all of that time, so what we build for your website is planned around search as well as function.

Why our customers choose Roughstock SEO Co.
Local to Clearwater
We are based in Clearwater and provide web development to businesses here every day.
Family owned
Roughstock is owned and run by Gage Mooney and Carmen Mooney.
Over a decade of experience
Gage Mooney has worked in digital marketing and SEO for over a decade.
No contracts
You are not locked into a long-term contract.
You own everything
Your website and everything we build on it belong to you. If you leave, it goes with you.
Plain-English answers
We explain what we are building and why, without the jargon.
Frequently asked questions
- Can you work on the website I already have?
- Yes. We work on new builds and on the site you already have. We look at your site first and tell you what is possible.
- What kind of features can you build?
- Custom features, connections between your website and the tools you use, and fixes for things that are broken. Tell us what you need during the consultation and we will tell you how we'd build it.
- Will the work affect my rankings?
- We build with SEO in mind, so the site stays fast and Google can still read every page.
- Will I own the work?
- Yes. Your website and everything we build on it belong to you.
- How much does web development cost?
- It depends on what you need built. You get a clear price after the free consultation.
Schedule your free web development consultation
Book a free consultation. Tell us what your website needs to do, and we'll tell you how we'd build it.
- No long-term contracts
- Plain-English answers
- You own your website and accounts
Book your free consultation