SEO Content Strategy
We plan and write the pages that bring you customersRoughstock SEO Co. builds an SEO content strategy for Clearwater businesses that starts with the pages for the services you sell. Every page is planned with keyword research before it is written.
Paying for blog posts that bring in nothing?
Most content plans are a few blog posts a month. The posts are usually under 1,000 words, obviously written by AI, and have no keyword research behind them.
Posts like that do not bring in customers. Generic AI blog posts can hurt your rankings.
Meanwhile the pages that should bring in work, the pages for your services, have very little on them.
What we find on most websites
- Thin service pages
- Generic AI blog posts
- No keyword research
- No page for some of the services the business sells
We start with your money pages
Your money pages are the pages for the services you sell. People who search for those services are ready to hire someone, so those pages come first.
Each page is built around one search that keyword research shows your customers use. Built this way, your site gains authority around the searches that bring a real return.
Blog posts come after the service pages are in place, and only for topics people search for.
Every page we write has
- One search it is built around
- Keyword research behind it
- Answers to the questions your customers ask
- One clear next step
What we handle
The research, the plan and the writing.
Keyword research
Which searches in Clearwater and Pinellas County lead to paying customers.
Service pages
A page for each service you sell, written for someone ready to hire.
Location pages
A page for each city or area you serve.
Rewrites of thin pages
Existing pages with too little on them, rewritten so they can rank.
Titles, headings and links
Page titles, headings and links between pages set up so Google understands what you do and where.
Blog posts with research behind them
Posts on topics your customers search for, each tied to a service you sell.
Content written for the Clearwater market
Roughstock SEO Co. is based in Clearwater. Your pages are written for how people here search, by city and by neighborhood.
We provide content SEO to businesses across Pinellas County and the rest of Tampa Bay, including St. Petersburg, Tampa, Largo, Dunedin, and Palm Harbor. Our focus is Clearwater.
How our content process works
Here is what happens when you contact us.
Book a free consultation
We look at the pages on your website and tell you what is missing and what is too thin.
Send us the basics
Information about your business, your services and your brand, and your website login. That is the only thing we need from you.
We research and write
We do the keyword research, plan the pages, and write them. Service pages come first.
Meet your SEO content expert
Gage Mooney co-founded Roughstock SEO Co. and has worked with Clearwater businesses for over a decade.
He has worked in digital marketing and SEO for all of that time, and he plans the content for our clients.
Gage starts with keyword research and with the pages for the services you sell.
Why our customers choose Roughstock SEO Co.
Local to Clearwater
We are based in Clearwater and provide content SEO to businesses here every day.
Family owned
Roughstock is owned and run by Gage Mooney and Carmen Mooney.
Over a decade of SEO experience
Gage Mooney has worked in digital marketing and SEO for over a decade.
No contracts
Our content SEO service is month to month, with no long-term contract.
You own everything
Your website, your content and your accounts belong to you. If you leave, they go with you.
Measured by your leads
We measure our success by the number of leads your pages bring in.
Frequently asked questions
- What is an SEO content strategy?
- It is a plan for which pages your website needs and which search each page is written for. Ours starts with the pages for the services you sell, because those are the searches people make when they are ready to hire.
- How is this different from blogging?
- Most blogging plans are a set number of posts a month with no research behind them. We start with keyword research, build your service pages first, and only write a blog post when research shows people search for the topic.
- Will you rewrite the pages I already have?
- Yes, when a page is too thin to rank. We look at your current pages first and tell you which ones need work.
- How long does it take for new pages to rank?
- When people ask, we tell them they will usually see results within the first three months. We make no guarantees, because Google controls the results.
- How much does it cost?
- We don't list SEO pricing on the website. It depends on how many pages your website needs. You get a clear price after the free consultation.
Schedule your free content consultation
Book a free consultation. We'll look at the pages on your website and tell you which ones are missing, which ones are too thin, and what we'd write first.
- No long-term contracts
- Plain-English answers
- You own your website and accounts
Book your free consultation