Technical SEO Agency
We fix the website problems that hold your rankings backRoughstock SEO Co. is a technical SEO agency in Clearwater, FL that finds and fixes the website problems holding your rankings back. Speed, mobile usability, indexing and structured data are all part of the work.
Is your website holding back your rankings?
Most of the websites we look at have a horrible technical foundation. The owner usually has no idea, because the site looks fine on the screen.
Google sees problems that you don't. When it has trouble loading or reading your pages, those pages rank lower, however good the content on them is.
What we find on most websites
- Pages that load slowly
- Pages that are hard to use on a phone
- Pages Google has not indexed
- Missing or broken structured data
We fix the foundation first
Everything in SEO stems from your website. Local SEO, regular search results and AI answers all depend on it.
That is why we look at the website first with every client. We find the technical problems, tell you what they are in plain English, and fix them.
After the fixes
- Pages that load fast
- A site that works on a phone
- Every important page indexed by Google
- Structured data Google can read
What we handle
The parts of your website that Google checks and your customers never see.
Website audit
A full check of your site that lists every technical problem we find.
Page speed
Slow pages made faster, so visitors stay and Google rates the page higher.
Mobile usability
Pages fixed so they are easy to read and use on a phone.
Indexing
We make sure Google can find and index every page that should rank.
Structured data
Code that tells Google what your business is, where it is and what it offers.
Broken links and redirects
Dead links fixed and old addresses pointed to the right pages.
A technical SEO agency based in Clearwater
Roughstock SEO Co. is based in Clearwater. You deal with the people who do the work on your website.
We provide technical SEO to businesses across Pinellas County and the rest of Tampa Bay, including St. Petersburg, Tampa, Largo, Dunedin, and Palm Harbor. Our focus is Clearwater.

How our technical SEO process works
Here is what happens when you contact us.
Book a free consultation
We look at your website and tell you what is wrong with it.
Send us your logins
Access to your website and your Google accounts. That is the only thing we need from you.
We fix the problems
We fix them in order, starting with the ones that hold your rankings back the most.
Meet your technical SEO expert
Gage Mooney co-founded Roughstock SEO Co. and has worked with Clearwater businesses for over a decade.
He has worked in digital marketing and SEO for all of that time, and he looks at the website first with every client.
Gage explains what is wrong with your site in plain English before any work starts.

Why our customers choose Roughstock SEO Co.
Local to Clearwater
We are based in Clearwater and provide technical SEO to businesses here every day.
Family owned
Roughstock is owned and run by Gage Mooney and Carmen Mooney.
Over a decade of SEO experience
Gage Mooney has worked in digital marketing and SEO for over a decade.
No contracts
Our technical SEO service is month to month, with no long-term contract.
You own everything
Your website, your content and your accounts belong to you. If you leave, they go with you.
Measured by your leads
We measure our success by the number of leads you get from search.
Frequently asked questions
- What does a technical SEO agency do?
- We find and fix the problems on your website that stop Google from reading it properly. That covers page speed, how the site works on a phone, whether your pages are indexed, and structured data.
- How do I know if my website has technical problems?
- Most owners don't, because the site looks fine. We check it during the free consultation and tell you what we find.
- Do I need a new website?
- Not always. Many problems can be fixed on the site you have. We tell you which case you are in after we look at it.
- How long until I see results?
- When people ask, we tell them they will usually see results within the first three months. We make no guarantees, because Google controls the results.
- How much does technical SEO cost?
- We don't list SEO pricing on the website. It depends on how much work your website needs. You get a clear price after the free consultation.
Schedule your free technical SEO consultation
Book a free consultation. We'll look at your website and tell you what is wrong with it and what we'd fix first.
- No long-term contracts
- Plain-English answers
- You own your website and accounts
Book your free consultation