Off-Site SEO
We get your business listed correctly across the webRoughstock SEO Co. handles the off-site SEO for Clearwater businesses: your citations, your business listings and the links that point to your website. This is the work that tells Google your business is real and trusted.
Is your business listed differently across the web?
Google compares what your website says about your business with what the rest of the web says. When your name, address or phone number is different from one site to the next, Google trusts your business less.
Some SEO companies make this worse. They stuff keywords into your business name on Google, which does nothing but hurt you, or they run review schemes that Google is actively taking down.
What we usually find
- A different name, address or phone number on different sites
- Keywords added to the business name on Google
- Old listings with out-of-date details
- No listing on directories Google trusts
We do off-site SEO without the shortcuts
We list your business under its real name, with the same address and phone number everywhere. We build citations on the directories Google trusts and earn links from relevant sites.
We don't use shortcuts that put your rankings at risk.
What we will not do
- Stuff keywords into your business name
- Coerce reviews or run review campaigns
- Use link schemes
What we handle
The SEO work that happens away from your website.
Citations
Your business listed on the directories Google trusts, with the correct details on each one.
Name, address and phone
Your name, address and phone number made the same everywhere your business appears online.
Google Business Profile
Set up accurately under your real business name, with the right categories and every service listed.
Old listing cleanup
Out-of-date and duplicate listings corrected or removed.
Links
Links and mentions from relevant, trustworthy sites.
Review advice
Advice on how to ask your customers for reviews in a way that does not put your profile at risk.
Off-site SEO from a Clearwater company
Roughstock SEO Co. is based in Clearwater. We list our clients on the directories that matter for a business in Pinellas County.
We provide off-site SEO to businesses across Pinellas County and the rest of Tampa Bay, including St. Petersburg, Tampa, Largo, Dunedin, and Palm Harbor. Our focus is Clearwater.

How our off-site SEO process works
Here is what happens when you contact us.
Book a free consultation
We check how your business is listed across the web and tell you what we find.
Send us the basics
Your correct business details and your logins. That is the only thing we need from you.
We do the work
We fix your existing listings, build the citations you are missing, and keep your details the same everywhere.
Meet your off-site SEO expert
Gage Mooney co-founded Roughstock SEO Co. and has worked with Clearwater businesses for over a decade.
He has worked in digital marketing and SEO for all of that time, and he handles the off-page SEO for our clients.
Gage does not coerce reviews and does not stuff keywords into business names.

Why our customers choose Roughstock SEO Co.
Local to Clearwater
We are based in Clearwater and provide off-site SEO to businesses here every day.
Family owned
Roughstock is owned and run by Gage Mooney and Carmen Mooney.
Over a decade of SEO experience
Gage Mooney has worked in digital marketing and SEO for over a decade.
No contracts
Our off-site SEO service is month to month, with no long-term contract.
You own everything
Your website, your content and your accounts belong to you. If you leave, they go with you.
Measured by your leads
We measure our success by the number of leads you get from search.
Frequently asked questions
- What is off-site SEO?
- It is the SEO work done away from your website. That includes your citations, your Google Business Profile, your listings on other sites, and the links that point to your website.
- Will you get me more Google reviews?
- We will advise you on how to ask for them. We don't run review campaigns and we don't coerce reviews. Google is actively taking down reviews that look fake, and we won't put your profile at risk.
- Do you buy links?
- No. We don't use link schemes or any shortcut that puts your rankings at risk.
- Should I add keywords to my business name on Google?
- No. It does nothing but hurt you, because your name stops matching the rest of your listings. Use your real business name.
- How much does off-site SEO cost?
- We don't list SEO pricing on the website. It depends on how many listings need fixing and how competitive your market is. You get a clear price after the free consultation.
Schedule your free off-site SEO consultation
Book a free consultation. We'll check how your business is listed across the web and tell you what we'd fix first.
- No long-term contracts
- Plain-English answers
- You own your website and accounts
Book your free consultation